Founder and CEO of DinarStandard™ a specialized market research and advisory firm. Rafi-uddin has led thought leadership and strategies on innovation, marketing and empowering Islamic economies for global impact. Since 2008, Rafi-uddin has been advising global multi-nationals, financial institutions, startups and NGOs on market expansion analysis, business/investment strategy, and innovative marketing strategies. Prior to DinarStandard, Rafi-uddin has had 15 years of marketing strategy, e-business strategy, and technology management experience with small to Fortune 500 ranked companies. He had been a Vice President with Marsh Inc, a global risk-brokerage firm, where he led and successfully delivered multi-million dollar knowledge management and marketing technology related initiatives. He had previously served as a Senior e-Business Con-sultant at a Boston based firm. In addition, he has also served as a Marketing Director for a communications training and sports media consulting company.