Founder and CEO of DinarStandard, a specialized marketing and investments strategy advisory firm focused on the emerging Islamic markets of Halal/Tayyab food, Muslim travel market, Islamic/Ethical Finance, and OIC member countries. He is passionate about empowering organizations for profitable and responsible global impact. Since 2008, Rafi-uddin has been advising global multi-nationals, Islamic financial institutions, Halal market startups and NGOs on market expansion analysis, business/investment strategy, and innovative marketing strategies. Prior to DinarStandard, Rafi-uddin had been a Vice President with Marsh Inc, a global risk-brokerage firm, where he led and successfully delivered multi-million dollar knowledge management and marketing technology related initiatives. He had previously served as a Senior e-Business Consultant at a Boston a based firm. Rafi-uddin has an MBA from UNC-Charlotte, North Carolina, and a BSc in Marketing from Southwest State, Minnesota, USA.